Automated Marketing Communication

Automated marketing and customer communication processes can vastly improve a company performance and efficiency.

Customer needs, desires, behaviors and purchasing decisions are complex. They can rarely, if ever, be fully captured by neat mathematical equations, simulation models or statistical data points. Because of this, customers are still masters in the customer-company relationship.

Recent data management advancements, and phenomenal improvements on the Internet, have enabled automation to impact marketing communications.

The Internet allows new ways of communication both among companies and between clients and companies.

But, where is the promise of automation in marketing? What’s the best way to leverage these trends in your own organization?

Here are some examples of how Ubix, Inc helps companies utilize Automated Marketing Communication to increase their profits.

1. Touches Program

Major capital investments such as a car or home can be a big decision. Ubix works with production homebuilders to stay in touch and inform prospective buyers about the home builder’s unique value proposition, product offerings. In the process we support sales by getting feedback from the investigator about his or her interests, situation and needs and how the home builder can best serve them.

2. Order conversion

Selecting products from the myriads of options available on the Web can be overwhelming. Ubix, Inc. can help technology and life-sciences organizations increase Web order conversion rate by extending incentives, offers, and referral opportunities by integrating them into the order process.

3. Current Customer Base: Repeat business

It is said that it is ten times easier to sell to a current versus a new customer. Ubix works with organizations in diverse industries to promote repeat business. Through staying in touch with the customer and learn about changing needs with related opportunities to be of service. Another related opportunity is to sell renewal of services.

3. Loyalty programs: Referral reward

A number of our clients in the homebuilder market are implementing referral reward programs. These programs provide incentives both to the referrer and the referral. The role of automated communication is to fully automate the operation.

4. Tradeshow follow up

Sizable investments are made in attending tradeshows yet often the return is less than optimal. In fact, one often hears participants complain about the lack of follow up even after having visited the booth and left contact information. Through automated communication the clients can maximize their results by getting back to every identifiable tradeshow visitor, learning their interests and capabilities, and proposing a next step in a potential relationship specific to prospective partner’s profile.

5. Communicating with Partners:

Ubix works with high-tech organizations that recruit channel partners as part of their tradeshow program. For example they can support clients in maximizing their results by getting back to every identifiable tradeshow visitor, learning their interests and capabilities, and proposing a next step in a potential relationship specific to prospective partner’s profile.

6. Online learning, certifications, and product updates

Ubix works with an organization that provides management training to major corporations, government agencies, and educational institutions on a world wide basis. Our client delivers the training by certifying thousands of facilitators in host organizations. Our role is to build and operate a web based facilitator training facility – providing streaming video educational programs, online certification, and distribution of product updates.

7. Dashboard: Monitor and improve

A customer’s lifecycle may comprise several distinct phases such as prospect, contract, buyer, etc. Automated communication provides a central facility where you can monitor the key indicators in each phase of your automated communication initiatives. We can think of this as a dashboard – a place you review activity levels, drill down to underlying details, and direct required actions such as assigning a sales or support rep to follow up with a customer.